Not Even South Africa Likes Us...
There is an upside to the loathing every country in the world feels towards the U.S. You can use that loathing to sell stuff! Case in point the billboard above for Smart in South Africa. (For those not into cars, Smart is a division of Daimler Chrysler whose mini cars are not currently sold in the U.S.)
From the folks at Jalopnik:
We actually thought the "German engineering, Swiss innovation, American nothing" billboards in South Africa were pretty ballsy and clever. Chrysler's Jason Vines doesn't think so, and apparently neither did some other PR types at DCX. The billboards are now toast. The ad agency said the "nothing" crack referred to the car's diminutive size, rather than the perception that America sucks. Mmm-hm...
