HIV Drug Ad
I remember being surprised when I saw my first herpes drug ad on television and thought that things had come along way.
Today while doing some stock research on Gilead Sciences, I saw a web ad for an HIV maintenance drug. Wow, we really have come along way. Turns out that the ad was well targeted as Gilead Sciences makes Truvada, which is what the subject of the article I was reading and what the ad was about. If you didn't watch the whole flash ad through to the end you might think it was for a heartburn pill as for most of the ad you see the tagline: 'Just Once A Day!' and HIV isn't mentioned until the last frame. I have been trying to get the ad to come back so I can post a pic but to no avail. I'll keep trying.
